Following up last weeks lecture, this time we looked at how consumerism affects us and the different types of shopper we can be. We talked about the various ways we choose goods and how we can categorise ourselves into the way we make a purchase. These groups are as follows:
· The rational consumer
A free thinking individual who seeks the maximum satisfaction.
· The victim consumer
Getting sucked into the concept that this product will improve your life.
· The rebel consumer
Rejecting the mainstream
· The communicator/ identity seeker consumer
People who want to form an identity and use the goods we buy to express ourselves.
· The social status consumer
Trying to tell everyone how upper class we are
· The explorer consumer
Seeking new pleasure and adventure
I am absolutely the ‘Identity’ consumer. I really do think about what clothes I buy and how this communicates my desired personality.
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