To follow up our consumption lectures we had a look around the museum of brands packaging and advertising. Despite its lengthy title, the museum was actually quite interesting. It is absolutely filled to the brim with vintage packaging, posters, postcards and illustrations. As you walk around the corridors there’s an overwhelming amount of clutter exploring the brands starting with 1910 to present day. There’s sometime very cute and coy looking at the retro packaging of chocolates and memorabilia.

I like the whole section about the great exhibition and the Victorian and Edwardian era. In the Edwardian time it depicts how the class barriers were broken down so the British public were able to laugh at humorous posters.



The museum of brand and packaging:
http://www.museumofbrands.com/index.html



Our task was to look at one cooperation, like Nestle, Cadbury’s, Persil, etc and write about what they sell, their brand values, their consumer, and their social or environmental impact. These questions didn’t really relate the museum so I researched what I didn’t know afterwards.

I chose ‘Hienz’ and my brand. In the museum there were plenty of tins stacked high of Hienz soup. This surprised me a little because the brand is best known for Tomato Ketchup and Backed Beans.

The Heinz cooperation started out on a vegetable patch grown at Henry J Heinz’s parents house in 1869. It was only 7 years later that Henry set up the F & J Heinz company and they launched Tomato Ketchup in the UK in 1886.

The Heinz message has always been about the quality of the food and how available the product is worldwide. With slogans like, ‘Heinz perfect soups, Every grocer sell them. Heinz for quality’ 1931. And ‘It has to be Heinz’ 2009, Heinz sends out the message that they are a necessity and produce the finest quality food.

In 2008 the Chairman, President and CEO announced its Global Sustainability goals.

Their goals are to reduce 20% of Energy and 20% of water consumption as well as 20% of solid waste, 15% packaging and agriculture and in 10% transportation. Plus renewable energy is to increase by 15% and all by 2015.